Strategic Positioning for Companies in Complex Markets
The “Corporate Future” workshop is a structured strategic assessment designed for companies that want to understand and shape their future viability within their relevant market and ecosystem.
He connects:
- Analysis of the relevant strategic market
- Assessment of Competitive Position
- Analysis of the company's systemic viability
The goal is to clearly assess the current situation and identify specific strategic areas of action.
When this workshop is a good fit
The workshop is designed for companies grappling with fundamental strategic questions, such as:
- How resilient is our business model for the future?
- Have we defined our relevant market correctly?
- Where are the structural risks in our system?
- Which strategic levers are a priority?
- How can we ensure our long-term viability?
Typical situations include:
- Growth stages
- Business Model Transformation
- Market shifts or disruption
- Succession or restructuring
- strategic reorientation
The goal of the workshop
The workshop provides strategic clarity on three key questions:
1. Strategically relevant market
In which specific area of the customer's challenges does the company operate?
Many organizations define their market too narrowly—from a product or industry perspective.
The workshop analyzes the strategically relevant market (SRM) from the perspective of core customer needs.
2. Market Position and Competitiveness
How strong is the company's position within the relevant system?
Among other things, the study examines:
- Importance in the value chain
- Competitive forces
- technological factors
- Customer Access and Differentiation
3. Systemic Viability
How resilient and adaptable is the company itself?
This analysis includes, among other things:
- organizational complexity
- Adaptability and innovation
- Resilience to external shocks
- structural risks and interdependencies
Methodological Framework
The workshop uses several analytical tools:
- Schließmann Strategy Cube
- Analysis of the Strategically Relevant Market (SRM)
- systemic interdependence analysis
- Complexity Analysis Using the Ontonix Methodology
These tools enable a systemic view of the company within its relevant environment.
Workshop Schedule
The workshop is typically conducted with the executive management or an extended leadership team.
Phase 1 – System Definition
Definition of the relevant strategic market and key system parameters.
Phase 2 – Strategic Position Analysis
Analysis of market position using the Schließmann Strategy Cube.
Phase 3 – System Analysis
Identification of critical interdependencies and structural risks.
Phase 4 – Strategic Implications
Identification of key strategic areas of focus.
Workshop Results
After the workshop, participants will have:
- a clear strategic assessment
- an assessment of the company's viability
- a shared understanding of the strategic reality
- Prioritized Areas of Action for Leadership and Organization
The workshop does not provide an abstract strategic formula, but rather a realistic strategic assessment.
Strategic Analyses of the Economy and Markets
In our Strategy Blog, we regularly analyze how strategic missteps arise and how companies lose their viability.
- The Strategic Misdefinition of Markets
- Why Successful Companies Suddenly Fail
- Complexity as a Strategic Risk
- Disruption outside the industry
Read all the analyses in my case study blog →
Who the workshop is intended for
The workshop is specifically aimed at:
- Entrepreneur and owner
- Board members and executive management
- Strategy Manager
- Companies undergoing transformation or experiencing growth
Next step
If you want to know how viable your business really is within the relevant system, start with an initial strategy workshop.
Arrange a non-binding preliminary meeting to tailor the workshop to your needs.
📧 mail@cps-schliessmann.de
📞 +49 69 6637790